Professional Experience
Khoros
Strategy Director
November 2020 - Present
Senior leadership and management of global, high-growth 270+ person team that support Khoros customers with a focus on social community management and strategies, social and digital marketing, social and digital care, cultural relevance, and associated measurement & analytics
Direct oversight and stewardship of annual bookings and revenue goals; responsible for managing P&L and optimizing team-wide processes and initiatives with a focus on career-pathing, operations (forecasting, margin oversight, resource utilization), new business roadmap, and recruitment
Facilitates ongoing roadmap/development of Khoros products and processes through consistent feedback and thought-leadership. Develops and maintains cross-functional relationships with internal stakeholders across Khoros to further overarching business goals, while directly supporting the Strategic Services General Manager in ensuring that organizational goals are established and met
Champions ongoing thought-leadership and innovation in the social and digital space, specializing in fostering social communities at scale, developing cultural and brand relevance, evaluating emerging platforms, and developing unique and impactful measurement strategies.
Oversight of annual bookings with Fortune 50 global technology customer across a variety of social channels and communities in North America, EMEA, and APAC. Managed social projects and business operations while providing a long-term vision for overall customer goals and growth. Provided strategic counsel on social media best practices across all major networks
Contributed to operational excellence including staffing resources of 60+ team members, accurately invoicing customers, and providing senior leadership through a company acquisition and merger
Coached and guided analysts to plan, forecast, and report on social marketing and care programs against a defined set of business objects and KPIs
Managed and mentored social media strategists, associate strategists, and coordinators by facilitating opportunities for growth and to accomplish established internal and customer goals
Khoros (Formerly Spredfast)
Senior Strategist
February 2019 - November 2020
Managed 5-10 social media projects for Fortune 50 global technology customer across North America, EMEA, and APAC
Supervised day-to-day activities while also acting as a first touchpoint for external account management, strategic thought leadership, and project growth
Oversaw community management execution by leading teams of social media managers and coordinators across North America, LATAM, EMEA, and APAC; optimized workflows and processes to create efficiencies
Developed deep expertise in social listening; used Spredfast software to monitor customers' brands across major social networks and actively mined social conversations for relevant insights and opportunities to engage
Managed the creation of reports and deliverables in collaboration with dedicated analysts spanning social listening, community care, and content performance
Supported senior leads with regards to business operations; helped develop staffing plans, scope new projects, and write SOWs
Spreadfast
Social Media Strategist
March 2018 - February 2019
Texas Monthly
Engagement Editor
June 2017 - February 2018
Accomplishments
Increased social referral traffic to Texas Monthly’s website by 24%
Grew social followers by a combined 19.6%
Increased Twitter impressions by 151%
Responsibilities
Write, edit, and produce 500-700 pieces of social material for Texas Monthly's Facebook, Twitter, and Instagram per month
Develop and implement a cross-channel social media strategy designed to increase brand affinity, boost website traffic, and drive revenue
Community management of over 500,000 followers across accounts with an emphasis on reader engagement
Spearhead interdepartmental teams across editorial, marketing, audience development, and events to develop social media content and marketing plans
Develop and oversee paid social strategies through Facebook Ad Manager in collaboration with audience development
Compile and optimize content for newsletter delivery of weekly and monthly emails through Campaign Monitor
Compile and analyze social and website reports through Google Analytics, SproutSocial, CoSchedule, and Parsley
Blanton Museum of Art
Digital Content Strategist
2013 - 2017
Accomplishments
Facilitated growth of Blanton’s social media profiles:
Facebook: 133%
Instagram: 2,547%
Blanton Blog: 298%
Twitter: 74%
Tumblr: 183%
Created and implemented a comprehensive digital marketing strategy for the Blanton that includes ad creation and oversight of Google Adwords, Google Grants, and Facebook advertising
Positioned the Blanton as a leader in the field of museum social media marketing with the early adoption of platforms like Snapchat
Identified and invited influential Instagram users to the museum for a private Instameet, driving a 13% increase in Instagram followers over the next month
Received the Staff Excellence award in Spring 2015
Responsibilities
Content creation and community management for all Blanton digital assets, including Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat, and Vine
Develop and execute a social media marketing strategy for 5-6 world-class art exhibitions per year
Management of museum’s relationship with outside marketing agency; guided creative development of high-level campaign
Key leader to facilitate the design of a new website with an outside agency
Implemented and oversee all Facebook-based marketing
Executed campaigns through Google Grants and Google Adwords
Optimize marketing content through Google URL Builder and Google Analytics to track ROI
Oversee editorial for the Blanton blog, working across museum departments to write, edit, and publish posts
Management of the Blanton’s website on Wordpress, including publishing, editing, and building out landing pages
Freelance
2015 - Present
Coraggio Equestrian: January 2015 – Present
NightWatch: January – March 2016
Accomplishments
Facilitated growth of the NightWatch Instagram by 50% in three months
Facilitated growth of the Coraggio Equestrian website traffic by 246% in one year
Responsibilities
Coraggio Equestrian:
Oversee content creation for social media (Facebook and Instagram)
Advise on marketing opportunities for local and regional placements in both print and digital media
Implement and oversee SEO best practices on website
Maintain brand strategy across all digital properties
Capture horse show and barn photography for use in marketing materials
NightWatch:
Developed a social media marketing strategy for initial online launch and pre-order period of the world’s first smart halter
Sourced multimedia assets and independently developed marketing content for social media channels
Identified and made introductions to community influencers and target customers
Created and oversaw the editorial content calendar for the NightWatch blog
Slow Art Day
Social media manager
2012 - 2013
Accomplishments
Grew the Slow Art Day Tumblr from zero to over 10,000 followers in the first seven months of re-launch
Responsibilities
Developed content strategy for social media, including the creation of profiles and re-launching previously created assets
Managed a team of seven interns and implemented a consistent brand voice across channels
Served as the first point of contact for individuals interested in hosting a Slow Art Day event at their museum
Wrote, edited, and developed content for the Slow Art Day blog and social media channels
Collected, analyzed, and presented to senior staff monthly metrics tailored to Facebook and Tumblr
Accomplishments
Developed an art history website that featured a different artist daily, attracting over 200,000 followers in two years
Featured numerous times on the Tumblr Radar; inclusion as one of Tumblr’s Spotlighted Art Blogs; selected as an Editor for the Tumblr Art Tag for over two years
Collaborated with Tumblr to host an offline meetup at the Pace Gallery and the Whitney Museum in New York
Collaborated with the Modern Art Notes Podcast, Artspace, and the San Francisco Museum of Modern Art
Responsibilities
Curated a selection of 20-30 posts per day, focusing on a specific artist
Created and managed corresponding Facebook, Twitter, and Instagram accounts
Oversaw copyright limitations and responded to image rights requests
Cave to Canvas
Founder
2011-2015
University of Texas at Austin
Graduated December 2013
BA, English Language and Literature; graduated Cum Laude
BA, Art History; graduated Cum Laude
EDUCATION
Expertise in Google Analytics and related properties
Expertise with Sprout Social, Wordpress, Expression Engine, and other content management systems
Proficiency with Microsoft Office Suite
Proficiency in basic graphic design, including Adobe Creative Suite
Lifestyle photography
Basic video editing