As the world's first "smart" halter for horses, NIGHTWATCH™ had the ability to revolutionize the equine health industry.

Although the brand had social media profiles, the team needed a tightly integrated digital content strategy to drive interest in the product and secure pre-orders. With a background in content marketing plus decades of equine experience—both as backyard owner and a competitive show rider—I was approached by NIGHTWATCH™ to elevate their social media presence to the next level. I developed a comprehensive and actionable plan targeting equine owners that is still in place today.